Mike Watkins

Mike Watkins launched The Joy of Business Strategy in January of 2023. In 2022 Mike capped off 45 years in the broadcast industry, the final 25 years with Cox Media Group. During those more than four decades Mike enjoyed a diverse career that included roles as a Program Director, Assistant PD, and Sales Marketing Executive. A Pittsburgh PA native and graduate of Ithaca College, Mike's career includes stints at legendary stations KDKA Pittsburgh, WGCI Chicago, and WSB & WALR Atlanta where he has served as a Marketing Consultant, Sales Manager and Business Development Manager. Mike's passion in business is helping decision-makers take a strategic approach to their marketing and developing a strong understanding of consumer behavior. Mike is a skilled facilitator of Brainstorming and Marketing Strategy sessions. When not strategizing, Mike's passions include faith, family, and the Pittsburgh Steelers. Mike is married to Joy (Walton) Watkins and has two sons Phillip (Rebekah) and Matthew and a grandson Malachi. Mike is extremely active at Ben Hill United Methodist Church where he has served in a number of leadership roles. He and Joy help lead "Couples Who Care" Ben Hill's marriage enrichment ministry. In Fall 2022 Mike founded The Joy Of Business Strategy.