Vision Statement
"Our Vision at The Joy Of Business Strategy is to empower small and medium-sized businesses to grow and thrive through trusted strategic coaching and consulting — with clarity, confidence, and joy."
Our Mission
Core Values
Prayer Is The First Resort, Not A Last Resort.
Integrity Is Not An Option
Always Do The Right Thing
Focus On Solutions
Exceed Expectations Or Don't Do It
Mike Watkins launched The Joy of Business Strategy in January of 2023. In 2022 Mike capped off 45 years in the broadcast industry, the final 25 years with
Cox Media Group. During those more than four
decades Mike enjoyed a diverse career that included roles as a Program
Director, Assistant PD, and Sales Marketing Executive. A Pittsburgh PA native and graduate of Ithaca
College, Mike's career includes stints at legendary stations KDKA Pittsburgh,
WGCI Chicago, and WSB & WALR Atlanta where he has served as a Marketing
Consultant, Sales Manager and Business Development Manager. Mike's passion in business is helping decision-makers
take a strategic approach to their marketing and developing a strong
understanding of consumer behavior.
Mike is a skilled facilitator of Brainstorming and Marketing Strategy
sessions. When not strategizing, Mike's
passions include faith, family, and the Pittsburgh Steelers. Mike is married to Joy (Walton) Watkins and
has two sons Phillip (Rebekah) and Matthew and a grandson Malachi. Mike is extremely active at Ben Hill United
Methodist Church where he has served in a number of leadership roles. He and Joy help lead "Couples Who Care" Ben
Hill's marriage enrichment ministry. In
Fall 2022 Mike founded The Joy Of Business Strategy.