PLAN-FOCUS-WIN 

STRATEGIC COACHING & PLANNING RESOURCES


OUR MISSION IS TO HELP BUSINESS OWNERS MAKE BETTER DECISIONS THROUGH STRATEGIC THINKING


What Is The Joy Of Business Strategy?

As a business owner, you're driven to succeed and always looking for ways to improve. But sometimes, it can be hard to figure out how to get there. That's where we come in - at The Joy Of Business Strategy, we're all about helping you develop a winning strategy that will bring you joy and success.

Our approach is all about helping you plan, focus, and win. We work with you to identify your greatest opportunities for success, and then help you develop a solid plan to achieve your goals. Once you have a plan in place, we'll help you stay focused on it so you can achieve the success you deserve. In other words, we listen to help you see what you can't see on your own.

But we're more than just consultants - we're here to listen, to be your sounding board, and to provide you with the guidance and support you need to succeed. Our strategic project work and coaching services are designed to help you see things from a different perspective and to give you the tools you need to be successful.

So if you're a business owner who's focused on doing things the right way and putting your customers first, we're here to help. Let's work together to develop a winning strategy that will bring you joy and success.


STRATEGIC PROJECT WORK

Strategic Marketing Focus (SMF) Session

For those who need to develop a "go to market" strategy or get the team focused on the same mission

Ready - Fire - Aim! How many business ideas fail because they fire before they aim! This half day session incorporates you and your key stakeholders to Identify your goal... Define Who you are targeting... Determine What is important to them... Identify Where else they can access what they want, Ideate How you can successfully position yourself with them. This is the very essence of our Plan - Focus - Win concept.

Why Session

You have an idea or vision but need clarity

"What's your why?" It's the question we often hear discussed in various circles. This session is a fantastic opportunity to look in the mirror and drill down on the purpose and the "why" behind your idea or vision. This session can be conducted one on one to help you better understand your "why" or with key members of your team so everyone is on the same page about your "why."

Creative Problem-Solving Session

When you have a problem to tackle but are not sure where to start

"A problem well defined is half solved" This half day session utilizes the Osborne Parnes problem solving model to dissect the problem and develop a solution based action plan. More than just brainstorming, we utilize divergent and convergent thinking to develop actionable next steps. As the quote infers we spend time defining the problem and once defined, we are better positioned to determine the best possible solutions.

Ideation Session

When you're looking for ideas

Simply put, we guide you and your stakeholders through an exercise to develop creative solutions to an opportunity or problem. We define the opportunity, generate lots of ideas, evaluate the ideas, prioritize the best ideas and establish an action plan. Quite often, you and your team are already equipped with the ideas that you need, however you need someone to help those thoughts blossom. This fun and interactive session will not only help you and the team develop ideas but the team will be invested in making them successful.

Ongoing Coaching Plans

"Everyone needs a coach... We all need people who will give us feedback. That's how we improve." Those are the words of Bill Gates. We believe that coaching is the key to every successful team. We have multiple coaching plans to help your company grow. Each coaching plan involves an ongoing one on one relationship with the key leader. Most plans are based on an annual relationship and include monthly coaching sessions.

Premium Monthly Coaching Program

This annual plan includes:

  • Initial half day Strategic Marketing Focus (SMF) Session with a subsequent strategic action plan.
  • Up to four (4) 75-minute coaching sessions each month.
  • A quarterly team coaching opportunity
  • Midyear & End of year review
  • Additional marketing resources available

Standard Monthly Coaching Program

This annual plan includes:

  • Initial half day Strategic Marketing Focus (SMF) Session with a subsequent strategic action plan
  • One 75-minute coaching session each month
  • Midyear & End of year review

Whaddaya Think? Coaching Time

Sometimes as a decision maker you need someone with whom you can bounce around ideas. You can't always discuss with your employees, and you certainly can't talk to your industry peers with whom you compete. Maybe it's an idea you just need to talk through. Do you have a business challenge and need some answers? Sometimes you just need someone to tell you the truth. This On Demand 75-minute session gives you an opportunity to speak to an objective listening ear to gain clarity.

MARKETING RESOURCES ON DEMAND

  • Copywriting
  • Marketing Plan Review
  • Marketing Plan Development
  • Positioning Statement Development
  • Don't see it here? Just Ask!
"We have 50 years of experience in the commercial construction industry. When the pandemic hit and most commercial work was brought to a halt Mike helped us develop strategies to target the residential market. Those strategies opened up business opportunities that we had not previously...

"We have 50 years of experience in the commercial construction industry. When the pandemic hit and most commercial work was brought to a halt Mike helped us develop strategies to target the residential market. Those strategies opened up business opportunities that we had not previously realized. They helped us at a time when many other small businesses were not able to make it."


John Mapp, Jr.

President, Level Construction Services

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"I've worked with Mike for over 10 years and he's helped our company reach milestones. Mike is one of the most genuine people you will ever meet. We are grateful for what he's done for our company's growth over the past decade." PS: he's a big Steelers fan so tread lightly on the...

"I've worked with Mike for over 10 years and he's helped our company reach milestones. Mike is one of the most genuine people you will ever meet. We are grateful for what he's done for our company's growth over the past decade."

PS: he's a big Steelers fan so tread lightly on the subject of them missing the playoffs.


Matt Breda

President, Breda Pest Management

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"Mike Watkins has been a game changer for our business. With his expert guidance and strategic approach, we were able to clearly define our target market and develop a comprehensive marketing plan that has helped us reach new heights in terms of growth and...

"Mike Watkins has been a game changer for our business. With his expert guidance and strategic approach, we were able to clearly define our target market and develop a comprehensive marketing plan that has helped us reach new heights in terms of growth and success. Mike is professional, knowledgeable, and truly dedicated to helping businesses like ours succeed. We highly recommend The Joy of Business Strategy to any small or medium-sized business looking to take their marketing efforts to the next level."


Tarun Bhakta

President, Vision Computers

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"For more than a decade, Mike has been a trusted marketing partner that I've called on again and again. A true relationship builder and gifted strategist, Mike builds long-term relationships based on trust and performance. His enthusiasm is contagious, and...

"For more than a decade, Mike has been a trusted marketing partner that I've called on again and again. A true relationship builder and gifted strategist, Mike builds long-term relationships based on trust and performance. His enthusiasm is contagious, and his wheels are always turning to develop innovative solutions for his clients. His natural curiosity and astute understanding of business needs translates into meaningful results. With a nearly 30-year career in Atlanta-area marketing, I can truly say that Mike is a standout in terms of his customer service, creative solutions, and can-do approach.


Lori Beard

Executive Director of Marketing, Office of Strategic Communications and Marketing , Kennesaw State University

Let's Connect!

Have questions?  Want to know more about us?  Let's connect and tell us how we can help your business grow.